Works

Selected works for various clients, ranged from 2021 to 2025

Selected works for various clients, ranged from 2021 to 2025

Span Zone

SaaS

UX/UI

Enterprise Systems

Span Zone

SaaS

UX/UI

Enterprise Systems

Span Zone

SaaS

UX/UI

Enterprise Systems

McDonalds Workplace

B2B

UX/UI

Internal Tool

McDonalds Workplace

B2B

UX/UI

Internal Tool

McDonalds Workplace

B2B

UX/UI

Internal Tool

Span Resolution

Redesign

ITSM

Usability Testing

Span Resolution

Redesign

ITSM

Usability Testing

Span Resolution

Redesign

ITSM

Usability Testing

Common Questions

What kind of products do you work on?

I focus on complex, decision-heavy products — especially internal tools, admin platforms and B2B systems. I’m most comfortable working on products where users operate within constraints, manage risk and need clarity more than visual decoration.

How do you approach unfamiliar or complex domains?

I start by understanding the rules of the system before designing within it. That means talking to stakeholders, interviewing users, mapping workflows and identifying where mistakes or ambiguity occur. From there, I turn complexity into structured, predictable interactions that scale.

What does your design process look like?

My process is iterative and goal-oriented. I lead discovery, define problems clearly, prototype early, test with users and refine continuously. I work closely with product and engineering throughout — not in handoffs, but in collaboration.

How do you use research in your work?

Research helps me ground design decisions in reality. Whether through conversations, testing or reviewing patterns of use, I focus on understanding where confusion or risk exists before shaping the solution.

What makes your approach different?

I don’t aim to make complex products look simple. I aim to make them understandable. My focus is on clarity, consistency and building systems that help users act with confidence — especially in high-impact environments.

About the author

Story: Ana Perić Uršić

Common Questions

What kind of products do you work on?

I focus on complex, decision-heavy products — especially internal tools, admin platforms and B2B systems. I’m most comfortable working on products where users operate within constraints, manage risk and need clarity more than visual decoration.

How do you approach unfamiliar or complex domains?

I start by understanding the rules of the system before designing within it. That means talking to stakeholders, interviewing users, mapping workflows and identifying where mistakes or ambiguity occur. From there, I turn complexity into structured, predictable interactions that scale.

What does your design process look like?

My process is iterative and goal-oriented. I lead discovery, define problems clearly, prototype early, test with users and refine continuously. I work closely with product and engineering throughout — not in handoffs, but in collaboration.

How do you use research in your work?

Research helps me ground design decisions in reality. Whether through conversations, testing or reviewing patterns of use, I focus on understanding where confusion or risk exists before shaping the solution.

What makes your approach different?

I don’t aim to make complex products look simple. I aim to make them understandable. My focus is on clarity, consistency and building systems that help users act with confidence — especially in high-impact environments.

About the author

Story: Ana Perić Uršić

Common Questions

What kind of products do you work on?

I focus on complex, decision-heavy products — especially internal tools, admin platforms and B2B systems. I’m most comfortable working on products where users operate within constraints, manage risk and need clarity more than visual decoration.

How do you approach unfamiliar or complex domains?

I start by understanding the rules of the system before designing within it. That means talking to stakeholders, interviewing users, mapping workflows and identifying where mistakes or ambiguity occur. From there, I turn complexity into structured, predictable interactions that scale.

What does your design process look like?

My process is iterative and goal-oriented. I lead discovery, define problems clearly, prototype early, test with users and refine continuously. I work closely with product and engineering throughout — not in handoffs, but in collaboration.

How do you use research in your work?

Research helps me ground design decisions in reality. Whether through conversations, testing or reviewing patterns of use, I focus on understanding where confusion or risk exists before shaping the solution.

What makes your approach different?

I don’t aim to make complex products look simple. I aim to make them understandable. My focus is on clarity, consistency and building systems that help users act with confidence — especially in high-impact environments.

About the author

Story: Ana Perić Uršić